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Those in the Know Shop for Rayban Sunglasses

Those who know quality know enough to shop for Rayban sunglasses. Brand name eyewear may be expensive, but they assure quality and a modern sense of style that other eyewear simply can't afford. For what says "style" and "sophistication" better than a pair of Raybans? Rayban has set the standard for excellence in eyewear since the 1930's, when its first line of sunglasses came out in the market.

Rayban as a firm has had a long and honored history. The first Rayban sunglasses came out in 1937, more as luxury accessories though they were also marketed as protective eyewear. But the advent of World War II took Rayban out of the luxury eyewear industry and into hardcore scientific research into optics. Rayban's research efforts were greatly helped along by the US Air Force, and as a result the firm was able to manufacture innovative and durable protective eyewear. During the 1940's, gradient mirror lenses were invented, and were a hot item in the sunglasses market. The 50s saw a boom in the use of eyewear in the Hollywood scene, and Rayban was part of the "wave" of actors and actresses who posed for photoshoots in various colorful sunglasses.

But sunglasses were nowhere near as popular in the 50s as they were in the 60s, when popular youth icons in and out of Hollywood started sporting shades -- and not just any shades, but Rayban shades! The era put Rayban at the spotlight. By the time the 70s rolled around, sunglasses were so "hip" that they were part of everyday wear, even as they were indispensable accessories to performers onstage and on TV. From the 80s to the present day, Rayban has come out with a cornucopia of designs to suit every lifestyle.

Hollywood acknowledges Rayban's dedication to excellence. Classic movies such as the Matrix and the Aviator have made extensive and exclusive use of Rayban sunglasses. Actors such as Jack Nicholson have even taken to wearing Raybans offstage as a trademark.

As a gift to someone else, or as a treat to oneself, one should make it a point to own a pair of Raybans. Shopping for Rayban sunglasses is a great idea, and making the eyewear shopping experience count is an honored tradition in the modern world.